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Umu's Resume

Education

2019 - 2023

Sriwijaya University | Bachelor of Biology

IPK 3.72

  • Finalist in the 2021 Indonesian Student Entrepreneurship Program (KBMI 2021)

  • Awardees of the Student Entrepreneurship Program (PMW 2021), start-up category -

  • Awardees of the Student Entrepreneurship Program (PMW 2022), scale-up category

Work
Experience

July 2023 - Present

Digital Marketing

PT PMI Sarana Utama

  • Managed the company’s social media (Instagram, Facebook, LinkedIn) and official website

  • Created weekly content plans for Instagram, Facebook, and LinkedIn with 5-10 content ideas

  • Created 3-5 Instagram and Facebook feed designs every week

  • Successfully signed contracts with clients through social media campaigns with revenues of more than 3 billion in 2024

  • Managed Meta ads and Google ads with a result of up to 100,000 impressions per month

Feb 2023 - May 2023

Social Media Manager

PT Tech Team Indonesia​

  • Analyzed social media trends 1x a week

  • Created weekly content plan for Instagram and TikTok with 5-10 content ideas

  • Build good communication with followers and monitor customer reviews

  • Achieve weekly target of 10,000 reaches in one week

  • Manage Instagram ads with reached more than 24k and 36k impressions within 3 days

Aug 2022 - Des 2022

Business Development Intern

Koenekin​

  • Achieved daily target of 75-100 leads generated

  • Prepared coorporation documents with clients (more than 15, including draft agreements, job profiles, and meeting invitations)

  • Developed business with daily contacted 25-30 potential clients via LinkedIn and Email

  • Meet and present company profiles to potential clients

Jul 2020 - Oct 2021

Co- Founder & Vice Chairman Creative Manager

Digital Campus Indonesia

  • Created over 400 posts organized in daily content planning with our team

  • Posted Instagram content 4x in a week for 8th weeks

  • Led 3rd company's projects, including branding project and social project

Volunteers & Organizations 
Experiences

Dec 2021 - Mar 2022

Head of Ambassador

Literasi Psikologi Indonesia

  • To be a pioneer in realizing the psychological well-being of the Indonesian people

  • Organized 41 member ambassadors

  • Led 2-3 national events (Mental Health Campaign and Mental Health Webinar)

Jan 2022 - Mar 2022

Campus Ambassador

Women's Empowerment Indonesia

  • Build branding Women's Empowerment Indonesia through educational, informative, and creative content at least once a week

  • Become a moderator more than 3rd times in the activities carried out

  • Provide information and education about women in Indonesia through 2-3 weekly contents

Apr 2021 - Jan 2022

Secretary

Community of Science

  • Completed the important documents to support the sustainability organization (More than 250 documents, including correspondence, proposals, and other files)

  • Managed information liaison between the president director and all members of the organization with a percentage of 90% of the information conveyed well

  • An organized correspondence training class and was presented by 54 new participants

Aug 2020 - Jan 2021

Secretary

General Election Commission

  • Completed documents to support the sustainability of the organization (More than 100 documents, including correspondence, activity report, and other files)

  • Secure information with online database management

May 2021 - Jan 2022

The Expert Staff at Women's Empowerment Service

Student Executive Board

  • Succeeded in overseeing women's issues at university and national scale

  • Participate in contributing ideas and ideas in each activity (more than 5th activity)

Skills, Achievements, & Certification

  • Hard Skills: Microsoft Office (Word, PowerPoint, Excel), Content Marketing, Social Media Marketing, Photo Editing (Canva & Photoshop), Video Editing (VN & Filmora).

  • Soft Skills: Leadership, teamwork, effective communication, creativity, problem-solving, public speaking, negotiation, strategic planning, presentation, interpersonal skill.

  • Achievements: Top 5 National Business Plan Competition, Siliwangi University, 2022. Top 5 LKTI-RE, Faculty of Mathematics and Natural Sciences, Sriwijaya University.

  • Certification: Digital Marketing Mini Course - RevoU, Shopping Ads Certification - Google Digital Academy.

  • Tools Marketing: Asana, Instagram Ads, Google Analytics, Keywords Everywhere, Analisa.io, Meta Business Suite

 

Speaker Experiences

  • 2024: Digital Resilience Upgrading: ATS-Friendly CV Writing Techniques to Shine – Duta Inspirasi Indonesia (2024), Ngobrol Santai Bahas Cara Branding di LinkedIn – Ngareer Bareng (2024), CV to LinkedIn: Strategies to Boost Your Career Visibility – Lifevitae (2024).

  • 2023: Entrepreneurship Podcast: Increase student knowledge in entrepreneurship and PMW preparation – HIMAFIA UNSRI (2023), YOUNERLAND: Social media the new marketplace - UNJ (2023), Career Training: Why LinkedIn is important – HMTI ITERA (2023), Entrepreneurship Training: Innovation and technology ‘leveraging digital platforms for business success – HIMAFIA UNSRI (2023), Correspondence Training: Fun discussion with the secretary – COIN UNSRI (2023), LinkedIn Lift Off: Improve your CV and LinkedIn for career success – Potema (2023), Correspondence Training – COIN, Sriwijaya University (2023), WTalks: Build Your Personal Branding on LinkedIn – Independent Whizzkid Indonesia (2023).

  • 2022: Quarter Life Crisis – Literasi Psikologi Indonesia (2022), Mentoring Head of Ambassador: Toxic Productivity - Literasi Psikologi Indonesia (2022), Correspondence Training – Teman Gagal (2022), Entrepreneurship Training: Start from heart, up with work hard – Psy Science Youth-Community (2022), Entrepreneurship Training: With PMW, turning opportunities into money – HIMAFI ITERA (2022).

  • 2021: Correspondence Training – COIN, Sriwijaya University (2021), Entrepreneurship Training: Young Entrepreneurs, why not? – HMB, Sriwijaya University (2021).

  • 2020: College Preparation – PPS SMAN 11 TNG (2020).

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